6 Amazing Pinterest Business Facts Every Craft Business Owners Should Know

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Let’s accept it: As a craft business owner we are constantly finding ways to showcase all our craft works. We all focused on creating quality product and have limited time to promote our products in every social media sites out there. Most of us only focus on some social media tools which gives more traffic to our sites or shops.

Pinterest also one of the social media platform focused by craft business owners. Most of you have accounts in Pinterest. You’re constantly pinning, sharing and promoting our pins. Pinterest continues to grow in popularity globally. When Pinterest introduces Pinterest Business page for users, most of you would have started to think whether you should own it or not. The question is do I really have to change from personal to business Pinterest page? What am I going to get If I own a Pinterest Business page?

This new Pinterest Business page includes a lot of features to business owners to promote their pins and drive traffics to both their sites and shops. This post will highlight TOP 6 facts Why Craft Business Owners like you should have Pinterest Business page. If you’re still confused whether you should use personal or business Pinterest Page, then this post is just for you!

What You Should Know about Pinterest Business Page?

As a lover of statistics and data, I will use some interesting data to make this most for informative.

Let’s see what are the reasons.

Reason 1: Brings More Traffic to Your Website or Shop 

Pinterest referrals spend 70 percent more money than visitors referred from non-social channels.            (source: Search Engine Journal)

Pinterest getting popular day by days. The last number reported in the summer of 2013 was 70 million people are using Pinterest world wide. That number is probably significantly larger today in 2015.

Pinterest most powerful feature is it’s ability generate great traffic source. Nearly all of the images on Pinterest link to the original source of the image. With just a click, from a big sea of photos, users are bring closer to see only your pin and tick – another click they are straight away drive to your site. See with just two clicks, Pinterest connects you with your customer. Not like other social media tools which focus on people to people interaction, Pinterest is designed to connect people with their favourite things. As a Pinterest users, we ourselves doing the same thing- We log in, we build boards, we pin our favourite pins in boards and make collection of them. Pinterest is like our digital collection book.

Pinterest Business Page have site verification. This in not found in Personal Pinterest Page. Verified sites allows Pinterest users feel more confident to trust boards and pins. They feel more comfortable to repin pins from verified sites. Other than that, now Pinterest have introduced Pinterest Widgets to make your sites more Pinterest friendly. These Pinterest Widgets lets customers to pin your awesome photos easily when they are on your site.  To build or to know about these widgets click here – https://business.pinterest.com/en/widget-builder#do_pin_it_button.

Reason 2 : Helps You Getting Discovered Through Google Searches

For every online businesses, Google Search Ranking is vitally very important. All of us want to be at the top most searched results- so we always focused on creating quality content such as blog posts, videos, podcast in our sites. But what actually happens? Our posts will be in top most searched ranking for few days and slowly fade away. That’s it the life of our posts – very small.

However, Pinterest can help you rank very well in Google Search rankings. Pinterest is quality over quantity- its not about how many pins you have in your board, its about how quality is your pin. With awesome board titles, correct board descriptions, and quality photos as your pins, you can be in the top most searched Google Rankings.

Reason 3 : Increasing The Reach and Longevity of Your Content

I love this feature of Pinterest the most. Pinterest always increase the longevity of our content. As small craft business owners, you would have very small budget or sometimes no budget for advertising your products. Customers are the great traffic source for craft business like you. When they share their experience after buying or using your products, they will share a word about you to others. Slowly the word spreads and you will get new customers. The same process happens in Pinterest-people like your pin, they repin, another user repin it, the process goes and it’s endless . In the end, you will get new visitors or customers. Let’s look at some interesting data.

Over 80 percent of pins are repins. (source: AllTwitter)

Pinterest pins with prices get 36 percent more likes than those without. (source:Shopify)

83.9 percent of a pinners time is spent Pinning, while 15.5 percent is spent liking and 0.6 percent is spent leaving comments. (source: Repinly)  

43 percent of people prefer Pinterest to associate with retailers or brands; 24 percent chose Facebook.   (source: All Facebook)

Pinterest accounts for 90% of social media shares on the web.

Pinterest accounts for nearly 25 percent of all social sharing, and according to new data from Shareaholic, traffic referrals grew 48 percent from December 2013.

Social media traffic referrals: Pinterest is the #1 slot for overall growth from Sept. 2012 – Sept.2013

Pinterest generates more referral traffic than YouTube, Google, LinkedIn and Reddit combined. (Source: Shareaholic)

The trick to increase your reach and longevity of your contents is quality over quantity – you must identify your highest-quality visual content, and then put it within easy reach of Pinterest users.

Reason 4 : To Make More Sales

What pinners do? The same thing everyday- they pin pins! What is the connection between pin and sales? Not like other social media, Pinterest users use Pinterest in a mind of buying. Pinners pins their favorite pins in a board and make a collection of it. They compare these pins to get inspired or to decide what they want to buy. Here are some fun facts about customers using pinterest:

7 out of  10 use Pinterest to get inspired about purchases.

28% feels that they made smarter purchases because of Pinterest 69% of online consumers who visited pinteret have found an item they’ve bought or wanted to buy,compared to 40% of Facebook users.

69 percent of online consumers who visit Pinterest have found an item they’ve bought or wanted to buy, compared with 40 percent of Facebook users. (source: All Facebook)

Reason 5 : Rich Pins

A new  feature introduced by Pinterest in rich pins. Rich pins are different from regural pins. Rich Pins are pins that are designed to include extra information right on the Pin itself to drive more traffic. There are 6 types of Rich Pins: app, movie, recipe, article, product and place.

Major brands whose product pins have extended information include Anthropologie, Home Depot, Nordstrom, Overstock, REI, Sephora, Sony, Target and Walmart.

Here are some studies that should get you excited about what these rich pins can do for your business.

In May 2012, Shopify did a study that showed an average sales order of $80 from Pinterest referral traffic, compared to $40 from Facebook referral traffic. Pins with prices were also 16% more likely to get likes than those without.

In February 2013, Sephora found that Pinterest users spent 15 times more than Facebook users.

In February 2013, Business Insider noted that Pinterest now has 25 million users, many of whom are wealthy young females who love to shop.

That’s all the interesting facts ! Share with me your experience using Pinterest and what you love most about it. I will be very happy to hear about them!

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Be a subscriber of wpbeginner for awesome wordpress blog setup!

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Setting and customizing our own blog is very troublesome. Especially for those who have minimal knowledge about web designing like Me! I watch a lot of Youtube videos and blog posts on how to setup an awesome blog with great theme. Somehow after a small research I finally ended up with these themes and settings. However, I was not that much satisfied with my own designs. So this week I tried to know about all the wordpress tools and settings.

Thats the moment I found this blog:wpbeginner means wordpress for beginners. A wonderful blog with great tips and tutorial to setup an awesome blog.

Here are the reasons why you should be wpbeginner subscriber today.
~ Great tutorials to help you setup your wordpress blog. In their tutorials they explain things very simply. And what I love the most is their videos are short .
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~ Glossary, this is what I need the most. Some words used by the computer programmers are not understood by normal people like us. So this glossary will be handy when we are not sure what is that word all about.
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I had subscribed their videos and really love them all. Hope this blog post help you. If you have any other suggestions or know any blogs that gather all blog setup tutorials, please comment below.

To be a subscriber of wpbeginner click the image above, you will be directed to their website 🙂

Why small business owners need YOUTUBE?

Obviously everyone knows Youtube means VIDEOS.

but why do we need that?

For my business I already open facebook fanpage, twitter account, my own website, pinterest, instagram etc etc. Why do I still need to invest my time opening account in Youtube and do videos and get likes from others? What benefits do I get from it? people like to be social media more than anything else right?

This is how I thought before I got to know all these things about Youtube.

  • YouTube is the second biggest search engine (after Google).
  • 60 hours of video are uploaded every minute, or one hour of video is uploaded to YouTube every second.
  • Over 4 billion videos are viewed a day.
  • Over 800 million unique users visit YouTube each month.
  • Over 3 billion hours of video are watched each month on YouTube.
  • More video is uploaded to YouTube in one month than the 3 major US networks created in 60 years.
  • In 2011, YouTube had more than 1 trillion views or almost 140 views for every person on Earth.

After read out all these points I finally know the reasons why I should open an account today itself. Soon I’m going to post my video also..yeah!!! I already thought and plan where should I shoot my video, how to take my shots, how I should talk in my video and etc etc. I’m very excited about it..

Back to the point..where were I? ahhh..the reasons.

The first reason is higher reach. From the first bullet points we already know that after Mr.Google people love Youtube. Only by providing what customers wants we bring up our sales right? The same thing here. We have to be in Youtube since customers love Youtube. Why they love it? Simple- easy accessibility, user-friendly, fun and interesting way of conveying a message. People like it because it’s not in the form of a lousy presentation, talk or long written document.

Moving to the second point videos touches people heart easily. Naturally all humans are emotional. Either we agree or not, we will be very connected to some issues or some things in particular. For me, I’m very sensitive to mother sentiments and love. Some of us like inspirational things. So by producing emotional videos we can indirectly attract our future customers who lead to sales. Not only these, people will be with you if you able produce a good video. What I mean here is videos are great way to grab people’s attention. They will stay focused and be with you if you convey your message in a video. 

Moving to the next and final point.

Youtube can be used as a great marketing tool. Using videos in E-Mail marketing generates 2-3 times higher click-through rates compared to static E-Mails.

so why are you still hesitating to open account? Open it now and and enjoy great features of youtube!!! 

After register, leave your link as a comment below so that I can follow or subscribe your videos.

That’s all.

 

why blogging important for crafters?

ImageWhat is blog? The answer is simple. It is a place to express yourself. Just like facebook, twitter, instagram and other social media, blog also can be used to express your feeling, your way of life or any messages that you want to said to others. Blog is used for personal or business. Now we only focus on business.

As a crafter do we need a blog? Yes, we do. 

Blog will be best tool for promoting your crafts. I know some of you want to ask me this – – “We have so many alternative ways of promoting but why blogging?” The only thing i can say is keep on reading if you want to know the answer.

Our primary reason of blogging is to drive traffic to our site. By continuously writing great content for your readers you may able to get many followers. These followers indirectly may turn out to be your customers one day. Of course all this does not happen in one night. It depends on your content, diligence, your way of approaching them and mainly your frequency of writing blog posts. We are blogging to know more about what our customers want from us. So we should keep that in our mind while blogging. One tip I would like to share is that when blogging we have to remember that we are talking with people who want to know more about us and how we can help them out. They are not our customers yet! Only by sharing our knowlegde with others we can earn a loyal followers who may become our future customer. Remember sharing is caring. Use blog to help others, not to sell things!

Secondly we should blog to increase SEO (Search Engine Optimization). All of us want our brand or what we sell to be well known. How to do that? By promoting of course. Blogging helps you to do that. Not only you will get followers but it will help you to build your brand. I’m very sure that all of you knew about the well known search engine Google and how it works. We only need to type keywords and we can find relevant articles about it. But have you noticed one thing when people use Google. They only click the links in the first page. They don’t bother about other links on second page, third page and so on. Why is it so? Simple. They are lazy to do that. So in order to get people to your site you have to be in the first page. Search engine optimization works based on two things keywords and frequency. When you are blogging try to include keywords in your articles at least three times so that it is easy for SEO to identify it. Don’t write it too often or else it will make the article awkward. Secondly let’s talk about frequency. The more you blogging, the higher the probability your page will be on the top of google search result. So in conclusion we can say that by blogging more often you can be in the top of google search result.

Are you still reading? If yes, that’s good. Continue to read to find out the last important reason why we should blog.

Finally we have to blog to develop a good customer relationship. By blogging you’re personally connected with your audience. They will feel more close to you when you able to help them out. 

That’s all. 3 simple but important reasons why you should start blogging by today. And I would like to share a video on how to set up a blog within 4 minutes by Eugene Hennie.

Enjoy watching.

If you find this article useful, share with others. 🙂

http://www.youtube.com/watch?v=-WHPrHGQ1DE

 

Right price bring more sales

Most of us in craft business don’t know how to price our own products. We are afraid to put higher price tags on our products because we think that customers may think it’s not a reasonable price. Thus we end up putting lower price tag to our products. Most crafters are preoccupied that lower price means more customers. But they fail to realise that customers judge your products based on their price. If you put lower price compared to others they may think: why this product have lower price? is this product have higher quality? will this product last long?

So how to price your product reasonably? Reasonable price will give you not only good profit but also promotes your brand as a quality brand. Here is a simple formula to price your product:

material + labor cost + expenses = wholesale x 2 = retail price

Let us discuss everything one by one.

Firstly

Material cost :
Material cost is sum of cost of each material you used in the making your craft.
For example in order to make a toy you use fabrics, buttons and fiberfill.
Let say you buy fabrics for $10, buttons(50 in a pack) for $5 and fiberfill(500 gm) for $5.
If you used only 2 buttons and 100gm fiberfill for one toy.
Material cost will be : $10 + [($5/50) x 2] + [($5/500) x 100] = $11.20

Labor cost :
This will be the important part your pricing your product. Most of the crafters understimate the value of the time they spent to make a craft. First determine how much time you spent roughly to make a product. Then fixed an hourly wage for yourself. That’s all the product of time you spent and hourly wage is your labor cost. I let you fixed yourself your own hourly wage because only you know how much effort you had put on to make a product.

Expenses: Most of the crafters forget to include expenses when putting price tag on products.

Expenses include:
1. Transportation fee to your studio/ working place
2. Postage fee
3. Packaging fee
4. Small percentage of utility bills ( electricity, water ..)
5. Small percentage of internet bills
6. Small percentage of rental fees
7. Small percentage of advertisment bills

And any other expenses that you think appropriate.

Finally by including all these three (material cost + labor cost + expenses) we can get the wholesale price.
According to wholesale price is the price offered to purchasers of manufactured goods or to commercial sellers in many cases.

By doubling the wholesale price we can get our retail price. That’s is the price you should put in your price tag.
One thing we all must understand is that we should put our price reasonably and don’t underestimate your talent. Always remember that is the price for your talent and you deserve it.

That’s all 🙂

by Lucky Piria

Find The RIGHT CUSTOMERS to get more Money!!!

 

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How to find the right customers?

If you are asking this question to me then, you already know why target market is very important.

For dummies out there, who still just reading this blog for fun or maybe some info..here let me tell you briefly.

Target market is very important because then only you can sell your products easily. Just imagine everyday you are promoting your product day and night, but you never get the result you want to get. Sure you will be frustrated, angry and give up. Well if you are in the stage of give up, DON’T GIVE UP. You experienced all this failure because you haven’t found your targeted audience. 

I was once a dummy like you. Posting about my product here and there but no sales at all. Finally after following some steps I understood why I failed all these days.

Here it’s time for you stand up and success in your business.

STEP 1: Know About Your Own Product.

Of course I know you know about your product. But understanding some important things about your product will help you determine your target audience. For that, ask several questions to yourself.

  • What am I selling?
  • What makes it so unique compare to my competitors?
  • To whom I want to sell it?
  • Why should people buy from me?

This questions looks simple but think carefully before you answering them. 

Do it now!!! Take a paper, write these questions down. Answer them properly.

Are you done it?

If yes scroll down, if NO do that FIRST!!!

STEP 2: NETWORKING

Well after you answer the four simple questions, you will now know your product’s special feature, your market (not the niche market) and finally the problem you’re solving for your customers. To sell a product, you must know what problem you are solving for customers. For example, I’m a plush toy maker. I identified that there is no sound creating plush toy in the market. I will solve this problem by having a recorded voice inside the plush toy. By this method my plush toy becomes unique and I found that my market is people who want plush toy with sound.

Networking step is just a confirmation step. You just have to ask your friends, family members or even strangers to confirm about your main market. Talk yo them about your product. Don’t try to sell. Ask around. Don’t be shy. Get out of your comfort zone. 

STEP 3: Research

yaa…I know it’s kinda boring right..but you have to do it…

Actually Mr.google already make things very easy for you. Just ask question to him about your market and you will find the perfect answer. Try to read your competitors website and determine what is their targeted market. Join in some forum related to products and ask question to professional and I’m sure they will answer your questions. All this research will finally help you find your niche market.

errrrrr…….

Are you blur with the words “target market” and “niche market” ?

if yes, read this..or else just skip to the next step.

Target market is a group of potential customers who share same characteristic related to your product. as you know, I’m a plush toy maker. My target market is people with children.

In niche market you will be more focused. For instance, in my case I will be targeting “People with girl children aged from 8 to 12.”.

STEP 4: Familiarize yourself with your market.

You need to understand about your niche market’s demographic and psychographic terms. This will be very useful when you promote your stuff.

The best way is imagine that your niche market is a person. YES YOU ARE CORRECT…… IMAGINE!

For those who still thinking “how to imagine?”

Come let me share with you. 

As usual you need to ask questions about the 

  • gender
  • age
  • education
  • marital status
  • religious background (if it connected with your stuff)
  • lifestyle
  • likes

All this questions will make your niche market look like a person in your powerful mind. what next?

Promote your stuff just by thinking that you are talking to this imaginary person. Your customers will feel connected and will engage with you.

 

Just follow this simple steps to find your niche market.

 

If you love this blog post. share it with your friends.

thank you.

 

#littlesewinggal