6 Amazing Pinterest Business Facts Every Craft Business Owners Should Know

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Let’s accept it: As a craft business owner we are constantly finding ways to showcase all our craft works. We all focused on creating quality product and have limited time to promote our products in every social media sites out there. Most of us only focus on some social media tools which gives more traffic to our sites or shops.

Pinterest also one of the social media platform focused by craft business owners. Most of you have accounts in Pinterest. You’re constantly pinning, sharing and promoting our pins. Pinterest continues to grow in popularity globally. When Pinterest introduces Pinterest Business page for users, most of you would have started to think whether you should own it or not. The question is do I really have to change from personal to business Pinterest page? What am I going to get If I own a Pinterest Business page?

This new Pinterest Business page includes a lot of features to business owners to promote their pins and drive traffics to both their sites and shops. This post will highlight TOP 6 facts Why Craft Business Owners like you should have Pinterest Business page. If you’re still confused whether you should use personal or business Pinterest Page, then this post is just for you!

What You Should Know about Pinterest Business Page?

As a lover of statistics and data, I will use some interesting data to make this most for informative.

Let’s see what are the reasons.

Reason 1: Brings More Traffic to Your Website or Shop 

Pinterest referrals spend 70 percent more money than visitors referred from non-social channels.            (source: Search Engine Journal)

Pinterest getting popular day by days. The last number reported in the summer of 2013 was 70 million people are using Pinterest world wide. That number is probably significantly larger today in 2015.

Pinterest most powerful feature is it’s ability generate great traffic source. Nearly all of the images on Pinterest link to the original source of the image. With just a click, from a big sea of photos, users are bring closer to see only your pin and tick – another click they are straight away drive to your site. See with just two clicks, Pinterest connects you with your customer. Not like other social media tools which focus on people to people interaction, Pinterest is designed to connect people with their favourite things. As a Pinterest users, we ourselves doing the same thing- We log in, we build boards, we pin our favourite pins in boards and make collection of them. Pinterest is like our digital collection book.

Pinterest Business Page have site verification. This in not found in Personal Pinterest Page. Verified sites allows Pinterest users feel more confident to trust boards and pins. They feel more comfortable to repin pins from verified sites. Other than that, now Pinterest have introduced Pinterest Widgets to make your sites more Pinterest friendly. These Pinterest Widgets lets customers to pin your awesome photos easily when they are on your site.  To build or to know about these widgets click here – https://business.pinterest.com/en/widget-builder#do_pin_it_button.

Reason 2 : Helps You Getting Discovered Through Google Searches

For every online businesses, Google Search Ranking is vitally very important. All of us want to be at the top most searched results- so we always focused on creating quality content such as blog posts, videos, podcast in our sites. But what actually happens? Our posts will be in top most searched ranking for few days and slowly fade away. That’s it the life of our posts – very small.

However, Pinterest can help you rank very well in Google Search rankings. Pinterest is quality over quantity- its not about how many pins you have in your board, its about how quality is your pin. With awesome board titles, correct board descriptions, and quality photos as your pins, you can be in the top most searched Google Rankings.

Reason 3 : Increasing The Reach and Longevity of Your Content

I love this feature of Pinterest the most. Pinterest always increase the longevity of our content. As small craft business owners, you would have very small budget or sometimes no budget for advertising your products. Customers are the great traffic source for craft business like you. When they share their experience after buying or using your products, they will share a word about you to others. Slowly the word spreads and you will get new customers. The same process happens in Pinterest-people like your pin, they repin, another user repin it, the process goes and it’s endless . In the end, you will get new visitors or customers. Let’s look at some interesting data.

Over 80 percent of pins are repins. (source: AllTwitter)

Pinterest pins with prices get 36 percent more likes than those without. (source:Shopify)

83.9 percent of a pinners time is spent Pinning, while 15.5 percent is spent liking and 0.6 percent is spent leaving comments. (source: Repinly)  

43 percent of people prefer Pinterest to associate with retailers or brands; 24 percent chose Facebook.   (source: All Facebook)

Pinterest accounts for 90% of social media shares on the web.

Pinterest accounts for nearly 25 percent of all social sharing, and according to new data from Shareaholic, traffic referrals grew 48 percent from December 2013.

Social media traffic referrals: Pinterest is the #1 slot for overall growth from Sept. 2012 – Sept.2013

Pinterest generates more referral traffic than YouTube, Google, LinkedIn and Reddit combined. (Source: Shareaholic)

The trick to increase your reach and longevity of your contents is quality over quantity – you must identify your highest-quality visual content, and then put it within easy reach of Pinterest users.

Reason 4 : To Make More Sales

What pinners do? The same thing everyday- they pin pins! What is the connection between pin and sales? Not like other social media, Pinterest users use Pinterest in a mind of buying. Pinners pins their favorite pins in a board and make a collection of it. They compare these pins to get inspired or to decide what they want to buy. Here are some fun facts about customers using pinterest:

7 out of  10 use Pinterest to get inspired about purchases.

28% feels that they made smarter purchases because of Pinterest 69% of online consumers who visited pinteret have found an item they’ve bought or wanted to buy,compared to 40% of Facebook users.

69 percent of online consumers who visit Pinterest have found an item they’ve bought or wanted to buy, compared with 40 percent of Facebook users. (source: All Facebook)

Reason 5 : Rich Pins

A new  feature introduced by Pinterest in rich pins. Rich pins are different from regural pins. Rich Pins are pins that are designed to include extra information right on the Pin itself to drive more traffic. There are 6 types of Rich Pins: app, movie, recipe, article, product and place.

Major brands whose product pins have extended information include Anthropologie, Home Depot, Nordstrom, Overstock, REI, Sephora, Sony, Target and Walmart.

Here are some studies that should get you excited about what these rich pins can do for your business.

In May 2012, Shopify did a study that showed an average sales order of $80 from Pinterest referral traffic, compared to $40 from Facebook referral traffic. Pins with prices were also 16% more likely to get likes than those without.

In February 2013, Sephora found that Pinterest users spent 15 times more than Facebook users.

In February 2013, Business Insider noted that Pinterest now has 25 million users, many of whom are wealthy young females who love to shop.

That’s all the interesting facts ! Share with me your experience using Pinterest and what you love most about it. I will be very happy to hear about them!


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